The Power of Professional Expertise

Evaluation Focused Consulting services are derived from formal training and practical experience. These are blended with cultural competence for application in assessment and evaluation of health-related projects, programs and initiatives.

Norma Martínez-Rubin, owner and principal consultant of Evaluation Focused Consulting, has an 18-year professional background in public health education program planning, design, implementation and evaluation.

Prior to launching Evaluation Focused Consulting, she was an external evaluation consultant affiliated with The Center for Applied Local Research. She is a former Assistant Director of the University of California’s California-Mexico Health Initiative (2002-2003) and of the California STD/HIV Prevention Training Center (1998-2002). She coordinated childhood immunization promotion projects for the San Francisco Department of Public Health and managed contracts with community-based organizations (1994-1998). From the late 80s through early 90s, Norma was among the first trainers of HIV antibody test counselors for the County of Los Angeles, Department of Health Services. She helped develop the county’s HIV counseling and testing unit. Her public health education career has included work in teenage pregnancy prevention and child abuse prevention.

Norma earned an MBA with an emphasis in strategic management from the John F. Kennedy University School of Management. She also has a master’s degree from the UCLA School of Public Health, where she had a dual major in Population, Family, and International Health and Behavioral Sciences/Health Education.

Norma is a nationally certified health education specialist (CHES) and has a certificate in training and human resource development from UC Berkeley.

She is a native Californian, born and reared in Los Angeles. She is bilingual (English/Spanish) and bicultural (Mexican American), with the sensitivity and capability to engage organizations and their clients to find ways to improve the quality of their services, reduce programmatic costs, and maintain efficient operations.

Norma’s focus on program evaluation is her way of fostering social change through systematic inquiry for organizational decision making.



- The American Evaluation Association
- The National Society of Hispanic MBAs
- California Public Health Association - North
- Society for Public Health Education, Northern California Chapter
- Bay Area Consultants Network


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